Strategies used to improve a website's ranking on search engine results pages for specific keywords and phrases. For example, a florist in Pasadena may use SEO to ensure that his website shows up on Google's first results page for the search "flowers in Pasadena."
There are many ways to improve your website's ranking on search engines. For example:
- Create unique and compelling content that frequently refers to keywords you are trying to promote.
- Frequently update your website with new information.
- Get links from prominent websites in your niche. Links from websites hosted on .edu and .gov domains are especially helpful.
- Review and follow Google's Webmaster Guidelines.